Students were tasked with developing a comprehensive campaign for FOX Sports and BIG NOON SATURDAY that challenges the perception of “primetime,” grows fan awareness, and promotes attendance to and engagement with the remote production of BIG NOON KICKOFF when the studio show goes on the road.
PROFESSOR
Candy Lee
Candy Lee is a professor at Medill, teaching in journalism and in integrated marketing communications. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs.
Prior to joining The Washington Post, Lee was president of ULS Loyalty Services, the sister company of United Airlines. ...See More