Medill School of Journalism students were the first to integrate National Geographic into the FOX Sports U program. Students were tasked with pitching strategies for bringing National Geographic’s CHASING GENIUS to campuses nationwide.
PROFESSOR
Marty Kohr
Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!â€), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the ...See More
