In the spring of 2015, FOX Sports U students at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications were challenged with analyzing the FOX Sports Supports brand and finding new ways to raise awareness for both FOX Sports and its community partners.
PROFESSOR
Marty Kohr
Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!â€), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the ...See More