Students will develop a creative marketing campaign to increase fan awareness, engagement and viewership of College Football programming, including BIG NOON KICKOFF, both on linear and digital.
PROFESSOR
SCOTT FUENFHAUSEN
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More