Students at University of Missouri developed strategic and creative programs and content that grow excitement for the FIFA Women’s World Cup 2023, drive tune-in to the matches on FOX, and increases consumption of highlights and analysis post-game. Ways to bring brands to life and organically integrate them into the Women’s World Cup were considered.
PROFESSOR
SCOTT FUENFHAUSEN
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and ...See More
WINNERS
Christion Rice
FOX Sports U - Class of 2022
University of Missouri
Tate Hunter
FOX Sports U - Class of 2022
University of Missouri
Caroline Lemen
FOX Sports U - Class of 2022
University of Missouri
Anthony Ashe
FOX Sports U - Class of 2022
University of Missouri
Gabriel Alexander Wilson II
FOX Sports U - Class of 2022
University of Missouri