Students at University of Maryland created a strategic marketing campaign that captures the attention of Gen Z and drives their viewership of BTN programming. Students were also asked to consider ways that would increase the network’s engagement with the younger generation.
PROFESSOR
CLAUDIA DONNELLY
Claudia Donnelly is a Program Manager for Undergraduate Studies at the Robert H. Smith School of Business and for the College Park Scholars’ Business, Society and the Economy (BSE) program.  In both positions, her goal is to increase student engagement by managing academic and community programming    In BSE, which is a living-learning, by invitation-only ...See More
JEFF MILLER
Jeff Miller is an award winning Senior Lecturer at the Robert H. Smith School of Business currently teaching a multitude of undergraduate courses including supply chain, management, ethics and global strategy. He is the recipient of the University of Maryland’s Krowe/Legg Mason Award for Teaching Excellence and the Smith School’s Distinguished Teaching Award. Jeff is the ...See More