In the summer of 2014, Georgetown students participated in a challenge to create a multi-platform campaign that showcased FOX Sports 1 as the media and broadcast hub for the 2015 Big East Basketball Tournament. With the acquisition of Big East properties under the FS1 umbrella, this nationally oriented campaign served to highlight the new network’s coverage of the league, specifically the tournament in March.
PROFESSOR
Will Yoder
Will Yoder serves as Octagon’s Digital Lead for the global agency’s Athletes and Personalities Group. In this role, Yoder manages Octagon’s digital strategy, secures partnerships, and consults with clients and brand partners to navigate the sports and technology landscape. Yoder also oversees the development and maintenance of all Octagon-owned digital properties.
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