DePaul students embarked on the school’s first journey with FOX Sports University in 2014. Students were challenged to create a multi-faceted branding campaign centered around the Big East college basketball league. Campaigns were designed to highlight the return of Big East basketball to FOX Sports 1 for the upcoming 2014-15 season. The classes designed 360 degree campaigns, including digital, print, on-air, and on-site activation components.
PROFESSOR
Michael Devlin
Michael “Mike” Devlin is an Assistant Professor of Advertising at DePaul University. As an alumni of the University of Alabama (Ph.D 2013), he is no stranger to sports and the impact it has on the community and the economy. His teaching and research interests include sports communication and creative advertising. He is the author of six peer-reviewed journal publications and ...See More