The students at Arizona State University’s Walker Cronkite School of Journalism teamed up with FOXSports.com for their first national campaign. The property, Scout.com, was rebranded as FOX Sports NEXT and focuses on high school and college sports. Students focused on increasing brand awareness and subscriptions with an eye on both the national and local market. Campaigns were comprehensive, including elements from social media, TV, out of home and digital marketing initiatives to target both insiders and fans. The winning campaign launched in late 2012 and continued in 2013.
Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Powered by 
