University of Arizona students were tasked with developing an integrated marketing campaign to promote FOX Sports’ TV everywhere app, FOX Sports GO. Their challenge was to present ideas to increase streaming of College Football and College Basketball on the app.
PROFESSOR
Ed Ackerley
Dr. Ed Ackerley teaches undergraduate advertising and creativity courses in The Eller College of Management in the Department of Marketing at the University of Arizona. Dr. Ackerley also is the faculty advisor for two clubs: the American Advertising Federation and the Business of Entertainment Club. He also teaches courses in the Department of Communication as well as the School of Film ...See More