FOX Sports University and the Big East Conference tasked Xavier University students with creating a multi-platform campaign that encourages Big East Conference fans to travel to New York and attend the Big East Tournament at Madison Square Garden.
Check out a behind-the-scenes look at the work out FOX Sports U students at Xavier did to develop a multi-platform campaign that encouraged Big East fans to travel to NY for the Big East Tournament.
PROFESSOR
Wendy Maxian
Wendy Maxian teaches public relations, advertising and writing as an associate professor of communication arts at Xavier University. She also directs the Emotion, Communication and Psychophysiology (ECoP) Lab. Her research highlights the reported and psychophysiological emotional responses individuals have to media devices and content, and, in particular, to brand logos. Wendy earned her ...See More
Tom Hayes
“I chose to view my life as a multi-faceted creation of my wildest dreams.”
Tom Hayes is the Chair and a Professor in the Department of Marketing at Xavier University where he has taught for the last forty years. Over the years, he has served as Chair of the Department for a total of fifteen years and as the Director of Institutional Advancement.
Tom was also a ...See More
Doug Olberding
Douglas J. Olberding is an associate professor of sport management at Xavier University in Cincinnati, Ohio, and chair of Xavier’s Department of Sport Studies. He received his doctoral degree in sport management from the University of Kentucky in 1999, and a Master’s Degree in political science in 1990 from Ohio University. His most recent published works include a sport-tourism ...See More