Media Audiences students at Villanova’s College of Liberal Arts and Sciences were challenged to develop an audience profile and accompanying strategy that FOX Sports can use to increase engagement on FOX Sports GO.
Check out a behind-the-scenes reveal of the work our FOX Sports U students at Villanova University did to create a marketing strategy to increase engagement on the FOX Sports GO app surrounding the 2017 Big East Basketball Championship. The winning team traveled to Madison Square Garden to see their ideas come to life.
PROFESSOR
Tom Ksiazek
Tom Ksiazek (PhD, Northwestern University) is an Associate Professor in the Department of Communication at Villanova University. He teaches the Media Audiences course, among other media studies, journalism, and research methods courses. Keeping pace with the rapidly morphing media industry while anticipating the adjustments it must make to satisfy the needs of its audiences is Dr. ...See More
