Spring 2015
University of South Florida

FOX Sports U students at the University of South Florida were challenged to create a campaign that increases the TV ratings and awareness of the Tampa Bay Lightning on FOX’s Sun Sports.



Check out a behind-the-scenes look at the campaign developed by FOX Sports University students at USF.


William Sutton

William Sutton joined the USF College of Business as a professor and director of the new USF Sport and Entertainment Management program. A distinguished academician and a proven sports marketing practitioner, Sutton teaches courses in Sport Marketing and Sales and Fundraising in Sports.

Sutton held previous academic appointments at Robert Morris University, the Ohio State University, the ...See More