Spring 2014
University of South Florida

The University of South Florida formed a budding partnership with FOX Sports University in Spring 2014. Students worked with Sun Sports and the Tampa Bay Rays to increase viewership in the Tampa and St. Petersburg markets. In order to do so, students were tasked with creating 360 degree campaigns that included digital, print, on-air, and in-market activation components to help Sun Sports and the Rays bolster their viewership and ratings platforms.