Spring 2014
University of South Florida

The University of South Florida formed a budding partnership with FOX Sports University in Spring 2014. Students worked with Sun Sports and the Tampa Bay Rays to increase viewership in the Tampa and St. Petersburg markets. In order to do so, students were tasked with creating 360 degree campaigns that included digital, print, on-air, and in-market activation components to help Sun Sports and the Rays bolster their viewership and ratings platforms.

Take a behind-the-scenes look at the work USF students did in conjunction with FOX Sports University and Sun Sports to develop a campaign around the Tampa Bay Rays.


William Sutton

William Sutton joined the USF College of Business as a professor and director of the new USF Sport and Entertainment Management program. A distinguished academician and a proven sports marketing practitioner, Sutton teaches courses in Sport Marketing and Sales and Fundraising in Sports.

Sutton held previous academic appointments at Robert Morris University, the Ohio ...See More