Fall 2015
University of Southern California

FOX Sports West and PrimeTicket challenged University of Southern California students to develop an integrated marketing campaign to promote FOX Sports’ TV Everywhere app, FOX Sports GO. Their goal was to present strategies and tactics that would increase awareness, downloads, and streaming of Clippers games on FOX Sports GO.

Check out a behind-the-scenes look at the work our FOX Sports U students at USC did to increase awareness, downloads, and streaming of Clippers games on FOX Sports GO.

PROFESSOR

Lisa Cavanaugh

Dr. Lisa Cavanaugh is an expert in consumer psychology who focuses on the role of emotion and relationships in consumption. She studies how momentary emotions, chronically experienced emotions, and emotional cues in natural shopping environments shape consumer behavior. Her research and commentary have appeared in multiple media outlets including CNN, NPR, PBS, NBC, CBS, ABC, and The Discovery ...See More

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