Fall 2014
University of Southern California

In the fall of 2014, FOX Sports West and Prime Ticket challenged students at the University of Southern California to generate marketing campaigns that focused on “blowing out” April in the Los Angeles marketplace for all of FOX’s team partners: the Clippers, Angels, Ducks and Kings.


Lisa Cavanaugh

Dr. Lisa Cavanaugh is an expert in consumer psychology who focuses on the role of emotion and relationships in consumption. She studies how momentary emotions, chronically experienced emotions, and emotional cues in natural shopping environments shape consumer behavior. Her research and commentary have appeared in multiple media outlets including CNN, NPR, PBS, NBC, CBS, ABC, and The Discovery ...See More