Fall 2013
University of Southern California

For the first time, FOX Sports paired up with USC’s Marshall School of Business in Fall 2013 . The project primarily focused on how to elevate the profile of hockey amongst Southern California sports fans. Students leveraged FOX Sports West’s team relationships with the LA Kings and the Anaheim Ducks to create comprehensive marketing campaigns that supported this goal.

In the fall of 2013, The FOX Sports U class at USC created a campaign to increase awareness for hockey in southern California. The winning team produced a campaign called "It's Hockey Time." The spot focuses on the rivalry between the LA Kings and Anaheim Ducks.


Lisa Cavanaugh

Dr. Lisa Cavanaugh is an expert in consumer psychology who focuses on the role of emotion and relationships in consumption. She studies how momentary emotions, chronically experienced emotions, and emotional cues in natural shopping environments shape consumer behavior. Her research and commentary have appeared in multiple media outlets including CNN, NPR, PBS, NBC, CBS, ABC, and The Discovery ...See More