Spring 2016
University of Michigan

FOX Sports University students at the University of Michigan were challenged to create an all-encompassing campaign to increase awareness, understanding and excitement for UFC amongst casual sports fans.

Check out a behind-the-scenes look at the work FOX Sports U students at Michigan did to increase awareness and generate excitement for UFC in the spring of 2016.


David Wooten

David Wooten is the Alfred L. Edwards Associate Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He earned his Ph.D. and MBA degrees from the University of Michigan and a BBA degree from Georgia State University. Prior to joining the Ross Faculty, he served on the faculties of Columbia University and the University of Florida. Before pursuing an ...See More