Fall 2012
University of North Carolina

In the fall of 2012, FOX Sports U students at the University of North Carolina created comprehensive marketing campaigns for FOX Sports South’s partnership and telecasts of the Atlanta Braves to grow audience viewership. Students focused on how to engage fans and enhance the enthusiasm for Braves baseball. The campaign began in Spring 2013 and continued throughout the 2013 season.

Check out the "Proper Chopper" campaign developed by UNC students to increase viewership for the Atlanta Braves' 2013 season.


Dana McMahan

Dana McMahan joined the school’s faculty July 1, 2008. Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ventures. She formed her company after more than a decade as an advertising ...See More