In the fall of 2010, FOX Sports U students at the University of North Carolina were challenged with building greater awareness and participation for the newly-launched consumer website, foxsportscarolinas.com. The class developed and presented innovative concepts on how to brand and market the site. They also created ways to produce consumer-generated content using the latest in social media tactics and trends.
PROFESSOR
Dana McMahan
B.F.A., James Madison University
Dana McMahan joined the school’s faculty July 1, 2008.
Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ...See More
