Fall 2013
University of Minnesota

FOX Sports North challenged students at the University of Minnesota’s School of Journalism and Mass Communication to raise the profile of Hockey Day Minnesota–both locally for FOX Sports North as well as nationally with additional FOX Sports properties. Students developed 360 campaigns that included on-air, grassroots, digital, social, viral and multimedia elements to elevate the sport of hockey across the state and the country. Campaigns were designed to run in winter 2014.