Fall 2013
University of Minnesota

FOX Sports North challenged students at the University of Minnesota’s School of Journalism and Mass Communication to raise the profile of Hockey Day Minnesota–both locally for FOX Sports North as well as nationally with additional FOX Sports properties. Students developed 360 campaigns that included on-air, grassroots, digital, social, viral and multimedia elements to elevate the sport of hockey across the state and the country. Campaigns were designed to run in winter 2014.

Check out a behind-the-scenes look of the work FOX Sports U students at the University of Minnesota did to raise the profile of "Hockey Day Minnesota."


John Eighmey

John Eighmey is the Raymond O. Mithun Chair in Advertising in the University of Minnesota’s School of Journalism and Mass Communication. He is a specialist in the development of consumer-driven advertising strategies for national brands.

Eighmey’s journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article ...See More