FOX Sports North kicked off its partnership with the University of Minnesota’s School of Journalism and Mass Communication in the fall of 2012. The class was challenged with creating a marketing campaign that promoted Minnesota Timberwolves basketball telecasts on FOX Sports North. Students focused on how to engage fans and enhance the enthusiasm for Timberwolves basketball among Minnesota sports fans. Campaigns were designed to begin in August 2013 and continue into the 2013-2014 season.