Fall 2012
University of Minnesota

Students at the University of Minnesota worked with FOX Sports North and the Minnesota Timberwolves to develop "Your Wolves" campaign, celebrating the players and the cold Minnesota winters.


John Eighmey

John Eighmey is the Raymond O. Mithun Chair in Advertising in the University of Minnesota’s School of Journalism and Mass Communication. He is a specialist in the development of consumer-driven advertising strategies for national brands.

Eighmey’s journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article ...See More