Fall 2012
University of Minnesota

FOX Sports North kicked off its partnership with the University of Minnesota’s School of Journalism and Mass Communication in the fall of 2012. The class was challenged with creating a marketing campaign that promoted Minnesota Timberwolves basketball telecasts on FOX Sports North. Students focused on how to engage fans and enhance the enthusiasm for Timberwolves basketball among Minnesota sports fans. Campaigns were designed to begin in August 2013 and continue into the 2013-2014 season.

Students at the University of Minnesota worked with FOX Sports North and the Minnesota Timberwolves to develop "Your Wolves" campaign, celebrating the players and the cold Minnesota winters.


John Eighmey

John Eighmey is the Raymond O. Mithun Chair in Advertising in the University of Minnesota’s School of Journalism and Mass Communication. He is a specialist in the development of consumer-driven advertising strategies for national brands.

Eighmey’s journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article ...See More