Fall 2012
University of Michigan

FOX Sports Detroit kicked off its partnership with the University of Michigan’s Ross School of Business in the fall of 2012. The class created a marketing campaign promoting Detroit Pistons basketball telecasts on FOX Sports Detroit. Students also focused on how to engage fans and enhance the enthusiasm for Pistons basketball among Michigan sports fans. Campaigns were designed to begin in August 2013 and continue into the 2013-2014 season.