Fall 2012
University of Michigan

FOX Sports Detroit kicked off its partnership with the University of Michigan’s Ross School of Business in the fall of 2012. The class created a marketing campaign promoting Detroit Pistons basketball telecasts on FOX Sports Detroit. Students also focused on how to engage fans and enhance the enthusiasm for Pistons basketball among Michigan sports fans. Campaigns were designed to begin in August 2013 and continue into the 2013-2014 season.


David Wooten

David Wooten is the Alfred L. Edwards Associate Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He earned his Ph.D. and MBA degrees from the University of Michigan and a BBA degree from Georgia State University. Prior to joining the Ross Faculty, he served on the faculties of Columbia University and the University of Florida. Before pursuing an ...See More