Spring 2013
University of Florida

FOX Sports Florida and FOX’s Sun Sports continued a partnership with the University of Florida College of Journalism and Communication. During the spring 2013 semester, students focused on creating a comprehensive marketing campaign for FOX Sports Florida’s partnership with and telecasts of the Miami Marlins. In order to grow audience viewership, students focused channeled in on how to engage fans and enhance the enthusiasm for Marlins baseball among its followers. The winning campaign ran throughout the 2013 season.



Behind the scenes of the 2013 FOX Sports U campaign for the Miami Marlins


Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More