Spring 2010
University of Florida

SUN Sports teamed up with The University of Florida College of Journalism and Communications’ Department of Advertising, to create a marketing/branding campaign in support of SEC Basketball. A group of 11 students developed the “Born to be SEC” multiplatform concept, which emerged as the winning project. This multi-media marketing campaign incorporating TV spots, outdoor advertising, and print ads launched in the Fall of 2010.

In the second year of FOX Sports U, Florida students were “Born to be SEC” in Spring 2010 for the SEC basketball conference.


Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More