SUN Sports teamed up with The University of Florida College of Journalism and Communications’ Department of Advertising, to create a marketing/branding campaign in support of SEC Basketball. A group of 11 students developed the “Born to be SEC” multiplatform concept, which emerged as the winning project. This multi-media marketing campaign incorporating TV spots, outdoor advertising, and print ads launched in the Fall of 2010.
In the second year of FOX Sports U, Florida students were “Born to be SEC” in Spring 2010 for the SEC basketball conference.
PROFESSOR
Robyn Goodman
Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More
WINNERS
Larry Rosalez
FOX Sports U - Class of 2010
University of Florida
Jessica Doren
FOX Sports U - Class of 2010
University of Florida
Jamie Daigle
FOX Sports U - Class of 2010
University of Florida
Max Weissler
FOX Sports U - Class of 2010
University of Florida
Darrell Stevens
FOX Sports U - Class of 2010
University of Florida
Kaitlin Watson
FOX Sports U - Class of 2010
University of Florida
Shane Fryer
FOX Sports U - Class of 2010
University of Florida
Christina Burnham
FOX Sports U - Class of 2010
University of Florida
Kayla Griffin
FOX Sports U - Class of 2010
University of Florida
Amy Kenigsberg
FOX Sports U - Class of 2010
University of Florida
Carolina Iglesias
FOX Sports U - Class of 2010
University of Florida
