Spring 2009
University of Florida

University of Florida students were challenged by SUN Sports to develop a comprehensive marketing campaign for SUN Sports program, “Breakfast With the Gators.” Students were tasked with defining and elevating the profile of Breakfast with the Gators to increase viewership and build a loyal following.

Spring 2009 kicked off the FOX Sports U program at the University of Florida, focusing on Gator football and the “Feed Your Growl” campaign.


Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More