University of Florida students were challenged by SUN Sports to develop a comprehensive marketing campaign for SUN Sports program, “Breakfast With the Gators.” Students were tasked with defining and elevating the profile of Breakfast with the Gators to increase viewership and build a loyal following.
Spring 2009 kicked off the FOX Sports U program at the University of Florida, focusing on Gator football and the “Feed Your Growl” campaign.
PROFESSOR
Robyn Goodman
Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More
WINNERS
Alli Schnur
FOX Sports U - Class of 2009
University of Florida
Andrea Simon
FOX Sports U - Class of 2009
University of Florida
Christina Burnham
FOX Sports U - Class of 2009
University of Florida
Hanna Palmer
FOX Sports U - Class of 2009
University of Florida
Ashley Bowden
FOX Sports U - Class of 2009
University of Florida
Kimberly Oquindo
FOX Sports U - Class of 2009
University of Florida
Rachel Eichenbaum
FOX Sports U - Class of 2009
University of Florida
Shane Fryer
FOX Sports U - Class of 2009
University of Florida
