Spring 2015
Tulane University

FOX Sports University students at Tulane University teamed up with the NBA’s New Orleans Pelicans to create an integrated and comprehensive marketing campaign. Students were challenged with developing campaigns that would increase excitement and awareness around the Pelicans in the New Orleans community, and increase tune-in on FOX Sports New Orleans.


John Howard

John Howard has been working in the marketing field for 45 years. He earned an AB in English Literature at Boston College, an MBA in marketing at Columbia University, and a PhD in marketing at Pennsylvania State University. At J. Walter Thompson, he managed the Gillette and Scott Paper accounts, and at Vick Chemical he managed the Clearasil brand. He teaches marketing at Tulane University, ...See More