FOX Sports University partnered with St. John’s University Sports Management students for the first time, and challenged students to develop digital concepts and ideas to generate excitement and buzz around the sport of basketball.
FOX Sports University challenged students St. John's students to develop digital concepts and ideas to generate excitement and buzz around the sport of basketball. The winning team's concept, #DanceYourBIGEASTOff, was brought to life. Students had the opportunity to attend Big East Tournament games at Madison Square Garden, and attend a Big East Networking Event!
PROFESSOR
Katie Lebel
Dr. Lebel has been an active researcher in the area of sport media for the past 10 years, first at The University of Western Ontario in Canada, and now as an Assistant Professor at St. John’s University in New York City. She specializes in the area of social media, with a particular focus on digital image management strategies and consumer engagement. Her work has resulted in several ...See More