With an emphasis on the 2025 NASCAR Daytona 500, develop a strategic advertising campaign for FOX NASCAR that grows the brand, cuts through the clutter of competition between broadcasters and sponsors, and promotes FOX as the leading voice of NASCAR.
PROFESSOR
Scott Fuenfhausen
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and ...See More