Students will develop a creative marketing campaign to increase fan awareness, engagement and viewership of College Football programming, including BIG NOON KICKOFF, both on linear and digital.
Students will develop a creative marketing campaign to increase fan awareness, engagement and viewership of College Football programming, including BIG NOON KICKOFF, both on linear and digital.
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.