Spring 2020
University of Southern California

Students will develop innovative content ideas that FOX Sports can utilize to develop franchises for potential partnerships with TikTok and Snapchat in order to capture the attention of younger generations of sports fans.



Jeff Fellenzer has more than three decades of experience in sports media, sports management and education, and as an entrepreneur. He is a senior lecturer and full-time professor at the University of Southern California’s Annenberg School for Communication and Journalism. His “Sports, Business, Media” class, which he has taught since 1999, averages between 150 and 175 students each ...See More