Spring 2019
Villanova University

Students at Villanova University were challenged to develop a social influencer campaign to promote and drive awareness of the FIFA Women’s World Cup France 2019 among the Millennial and Gen Z fan base.

PROFESSOR

Lindsay McFadden

Lindsay Higgins McFadden spent fifteen years in the Advertising and Brand Communications industry, the majority of which were spent at McCann New York working on a wide range of domestic and international Clients such as Gillette, J&J, Unilever and MasterCard. Her McCann tenure was highlighted by the roll-out of MasterCard’s “Priceless” campaign globally in 100+ countries and 47 ...See More

Ward Utter

Professor Utter teaches management classes for undergraduate and graduate students. Prior to teaching, he worked in a variety of industries and functions. He began his career at Strategic Planning Associates as a management consultant. He went on to hold management and marketing positions at Chef America (Hot Pockets), Mrs. Fields Cookies, and an internet start-up company. His experience ...See More

WINNERS