Spring 2019
University of Missouri

University of Missouri advertising students were challenged to develop strategic campaigns to increase fan awareness, engagement, and viewership of Premiere Boxing Champions (PBC) on FOX, FS1 and FOX Deportes.


Scott Fuenfhausen

Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More