University of Maryland’s Business College Park Scholars were challenged to develop creative marketing campaigns that FOX Sports and Caffeine could utilize together in order to drive awareness and increase usage of the Caffeine social platform.
PROFESSOR
Claudia Donnelly
Claudia Donnelly is a Program Manager for Undergraduate Studies at the Robert H. Smith School of Business and for the College Park Scholars’ Business, Society and the Economy (BSE) program. In both positions, her goal is to increase student engagement by managing academic and community programming In BSE, which is a living-learning, by invitation-only program, Claudia helps the ...See More
JEFF MILLER
Jeff Miller is an award winning Senior Lecturer at the Robert H. Smith School of Business currently teaching a multitude of undergraduate courses including supply chain, management, ethics and global strategy. He is the recipient of the University of Maryland’s Krowe/Legg Mason Award for Teaching Excellence and the Smith School’s Distinguished Teaching Award. Jeff is the founder ...See More