Spring 2018
University of Alabama

The Spring 2018 University of Alabama FOX Sports U students were given the challenge of creating a 360-degree marketing campaign for Daytona Day, NASCAR’s equivalent of Super Bowl Sunday. Through the use of creative strategies and tactics, the goal of the campaign was centered around increasing awareness, engagement, and excitement around Daytona Day for both NASCAR fans and non-NASCAR fans alike.


Randall Huffaker

Randall Huffaker joined the Advertising and Public Relations faculty in August 2012 as an instructor. He teaches courses ranging from campaigns, AdTeam, management, sports marketing, social media & digital marketing, art direction, portfolio development. Huffaker has partnered with clients including NASCAR, Fox Sports and the Football Bowl Association, creating ...See More