Spring 2017
University of Florida

FOX Sports U and FOX Sports Collegiate Properties teamed up with FOX Sports Florida to challenge University of Florida Journalism students to develop creative concepts that leverage FOX Sports Florida’s suite of assets to celebrate the inaugural year of Exactech Arena.

Check out a behind-the-scenes look of the work our FOX Sports U students at the University of Florida did to develop advertising concepts to celebrate the inaugural year of Exactech Arena, and the partnership between Exactech and the university.


Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More