Spring 2017
Southern Methodist University

Students in the Edwin L. Cox School of Business at SMU were challenged by FOX Sports Southwest to develop a marketing campaign that spreads the sports of hockey and drives excitement around the network.


Judy Foxman

Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program.  Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate ...See More