Spring 2017
University of Pittsburgh

Students in the Joseph M. Katz School of Business at the University of Pittsburgh were challenged to research and develop a strategy that will encourage the 18-25 year old sports fans to sample either Undisputed or Speak For Yourself on FS1.

PROFESSOR

Bob Gilbert

Professor Robert Gilbert has been a member of the University of Pittsburgh College of Business Administration faculty for over 15 years.  Professor Gilbert developed and teaches the Projects in Marketing course at Pitt.  In the course, students design and implement promotional campaigns for clients, and often have the opportunity to compete at the national level against other ...See More

WINNERS