Spring 2013
Southern Methodist University

In the spring of 2013, FOX Sports U students at SMU’s Cox School of Business continued their partnership with FOX Sports Southwest. Students were challenged to develop a marketing campaign that enhances FOX Sports regional coverage and  promotes college football for the Big 12 and Conference USA divisions.

SMU students in Professor Judy Foxman's Honors Marketing Practicum course take you to the best seat in college football with their "Sofa Stadium" campaign


Judy Foxman

Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program.  Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate ...See More