Spring 2015
Seton Hall University

FOX Sports U students at Seton Hall were tasked with creating concepts and ideas that illustrated an identity for “The Seton Hall Way.” The project was inspired by the “Big East Way,” which is a campaign previously developed by the Big East Conference to showcase the powerful attributes of each member school and to develop each university’s unique voice.  The final campaigns focused on building and showcasing the fans, students and alumni from Seton Hall and the surrounding community through various media platforms.



Feature on Coach Bozzella of the Seton Hall women's basketball team. This video stemmed from the "Seton Hall Way" campaign from the Spring 2015 semester.


Larry McCarthy

Larry McCarthy is an Associate Professor in the Department of Management at the Stillman School of Business at Seton Hall University, New Jersey, where he teaches in the sport management program.  His research focuses on sport marketing and has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management.  He coauthored with colleagues ...See More