Students in the Integrated Marketing Communications program at San Diego State University’s College of Business joined FOX Sports U in the Spring 2013 semester, kicking off the term with FOX Sports San Diego. Students focused on creating a comprehensive marketing campaign for FOX Sports San Diego’s partnership and telecasts of the San Diego Padres. The final campaigns primarily focused on how to grow audience viewership, how to engage fans, and how to enhance enthusiasm for Padres baseball.