Fall 2014
New York University

For the first time ever, New York University partnered with the YES Network. Students were challenged to create a marketing campaign that targeted a younger and more diverse demographic for MLB’s New York Yankees and their 2015 season. The teams produced campaigns filled with concepts and ideas to drive viewership among this demographic.

To expand the students' exposure in television, FOX Sports brought students from the winning NYU team to YES studios in Connecticut for an exclusive tour, and behind the scenes look in on producing a live Yankees game.


David Hollander, J.D.

Clinical Assistant Professor of Sports Management

New York University Tisch Institute for Sports Management, Media and Business

Professor Hollander’s courses include Introduction to Sports Management, Marketing of Sports and Events, Public Relations, Consumer Behavior, Leagues and Governing Organizations, Amateur Sports Governance, Leadership and Organizational Behavior, ...See More