Fall 2012
Northwestern University

Social media was the focus for the Fall 2012 class, with a comprehensive digital campaign dubbed “My Biggest Fan." Fans were prompted to share their best memories of the MLB All Star Game.

PROFESSOR

Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill ...See More

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