Students in Northwestern University’s Medill School of Journalism kicked off a parternship with FOX Sports University and the FOX Sports Social Media Team in fall 2012. The entertainment marketing students were challenged to create a unified voice for FOX Sports by recommending a publishing strategy for FOX Sports’ social media properties (FOX Sports Facebook page and Twitter accounts–@FOX Sports, @NFLonFOX, @UFConFOX, @MLBonFOX, @NASCARonFOX, @CFBonFOX). Students surveyed the competitive landscape, researched the topic and presented their findings to the FOX Sports team for implementation throughout the year.
Social media was the focus for the Fall 2012 class, with a comprehensive digital campaign dubbed “My Biggest Fan." Fans were prompted to share their best memories of the MLB All Star Game.
PROFESSOR
Marty Kohr
Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill ...See More
WINNERS
Ceri Roberts
FOX Sports U - Class of 2012
Northwestern University
Rajul Parekh
FOX Sports U - Class of 2012
Northwestern University
Justine Johnson-Makuch
FOX Sports U - Class of 2012
Northwestern University
Mackenzie Barth
FOX Sports U - Class of 2012
Northwestern University
Sanjana Shankar
FOX Sports U - Class of 2012
Northwestern University
James Morrow
FOX Sports U - Class of 2012
Northwestern University
