Students created an all-encompassing USFL on FOX content strategy and promotional plan that increases awareness and ultimately drives tune-in to the selected targeted audience.
PROFESSOR
CANDY LEE
Candy Lee is a professor at Medill, teaching in journalism and in integrated marketing communications. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs.
Prior to joining The Washington Post, Lee was president of ULS Loyalty Services, the sister company of United Airlines. ...See More