Fall 2016
Northwestern University

As a part of a multi-school competition, students at Northwestern’s Medill School of Journalism were challenged to research further into the College Football fan, and develop a strategy that will increase awareness for College Football on FOX and FS1 for the 2017 season.

Check out a behind-the-scenes look at the work our FOX Sports U students at Northwestern University did to develop a campaign that connects FOX Sports and FS1 college football in the 2017 season. The challenge was part of a multi-school competition with The University of Maryland and The University of Nebraska, and Northwestern's own "Team TBT" took home the win!


Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill ...See More