Fall 2015
Northwestern University

In the fall of 2015, Fox Sports U students at Northwestern University were challenged to elevate fan awareness and engagement for the National Women’s Soccer League’s teams, games, players, and broadcasts.





Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill ...See More